A friend of mine mentioned to me that there was this really good burger joint in Makati called Burger Avenue. So I believed her and gave it a try since I was craving for a fat juicy burger all week anyway. It was a small little place inside A Venue and the first thing I saw when I went in was the RIDICULOUS Burger. I asked how big it was, since it costs 224 pesos to eat, and it was indeed huge. It’s an all-beef TRIPLE patty burger sandwiched in an oatmeal bun laced with lettuce, tomatoes, and three cheese slices. I was starving to death anyway so I decided to order it. The lady in the counter then asked me if I wanted to take the Challenge or enjoy my burger. Instinctively I said, “UH, ENJOY MY BURGER!”

Apparently, ever since the place started business, it had this fun promo called “The RIDICULOUS Challenge.” The rules were very simple, order a Ridiculous Burger, and tell the counter that you want to try the challenge. There’s only one rule, and that’s having to finish the burger in a span of 5 minutes from when you take it from the counter. If you are able to finish it, then the burger you’ve eaten is free. If you don’t finish it, you need to shell out 224 pesos for it. Winners can only win once, and there was a hall of fame board too. There were pictures of people who took the challenge and beat it. I had a friend of mine in one of the boards holding up a sign that said “I INVADED,” which was rather hilarious. A rather creative promotion and pretty amusing and tempting to do.

Outside that challenge, the burger was pretty tasty, the 3 patties were big and I can say that it was somehow worth the 224 bucks. It has a bunch of other special burgers in its menu also, a few names to note were “Crispy Bacon Melt,” or “Sexy Burgers,” or “Barbeque Bacon Buger.” They also have Rice and Pasta on their menu as well as on-the-side orders, normal burgers, sandwiches, and even dessert. The normal burgers would cost 80 pesos to 120 pesos depending on what type and how many patties you want. But everything ranges at around 100 pesos only. They also deliver within the Makati area, which is very convenient.  The delivery number is 729-9108 with a minimum purchase of 200 pesos.

I’m definitely trying the other burgers, and I’m still thinking if I should humiliate myself by taking that sloppy challenge. I’m pretty sure I’ll be able to get it all in 5 minutes, but how I’m going to do it will be the sickest part. Sooo, I’ll probably stick to ordering takeout for now in the office and see how the other stuff tastes like. Definitely a must try though for all burger lovers out there.

Date: September 11, 2008 Thursday
Time: 12:10pm
Rating: 7/10